Splore Living Lounge 2009

Event marketing

Brief

Splore needed to create awareness and drive attendance at the Splore Living Lounge arts and culture festival in Ponsonby, Auckland, as part of the Auckland Fringe Festival 2009.

Solution

Comprehensive on and offline press and radio advertising was complemented with street poster saturation in the CBD and fringe. Event-appropriate signage was produced, with identity designed by Cut Collective. WOM amplification was achieved via social network sites.