JWT-Ford FG Falcon Drive Experience
Brief
JWT and Ford wanted their experiential concept for Ford Falcon to: target 300+ drives of the new Ford Falcon, drive sales, increase brand profile and get customers experience the vehicle. Target outcomes were: 'It's a great car to drive' and 'It fits my business lifestyle'.
Solution
Business travellers at major city airports were given the chance to drive or be chauffeured to the CBD for free, in the new FG Falcon. 'Time poor' executives were able to test drive the new vehicle. In-airport activity included booking, car display and touch-screen information. Bookings were generated via press, online and at airports.
Results
- Over 400 drive experiences (some chauffer driven)
- 219 people test drove the vehicle
- 38 dealer referrals
- Significant WOM in business community
- 'What a great way to get a captive audience, a very pleasant experience, very innovative' - Test driver
Back to Our case studies >
