News

The latest news and views from the world of experiential marketing, from the FLUXX team.

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Wet summer fails to dampen brand power
Tuesday, 31 January 2012

It's been a crazy start to the summer at FLUXX with brand activations at music festivals across the country. We've just returned from a weekend of activity at Laneway festival in Auckland and Raggamuffin in Rotorua, where...

 

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Motorola challenges BDO revellers
Monday, 23 January 2012

Hot off the launch of Motorola's new 'festival proof' smart phone the Defy - we got together with Peer Group Media and Funworks to create the Motorola Defy Foam Dome...

 

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Global Insight: Heineken spread some love
Thursday, 19 January 2012

Here is a great example of how to link social media with experiential: having received one million 'Likes' on Facebook, Heineken sent their brand ambassadors out to bars across Holland to...

 

 

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The season of festivals dawns
Monday, 19 December 2011

Summer is here and it has brought a rush of excitement with it at FLUXX HQ. Brand activation briefs are pouring in for the ever-increasing number of music festivals and events happening across NZ and we're thrilled to be...

 

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EMANZ Update: Quarterly Meeting
Thursday, 15 December 2011

Last week saw the top agencies in the experiential field come together at the Experiential Marketing Association of NZ forum to discuss best practice and improving our work for our clients...

 

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AMP awards Kiwis doing their thing
Monday, 12 December 2011

BREAKING NEWS! AMP's Do Your Thing campaign for the Scholarship Programme has just been listed as a finalist in the RSVP Awards 2012. Great reward for AMP and their hard working agencies on this project...

 

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Taste buds tempted by Constellation Wines
Thursday, 1 December 2011

The Taste of New Zealand event provided FLUXX with a great opportunity to showcase the best in experiential activation to locals and RWC visitors to the country. We activated for a number of client brands, including Kim Crawford and The People's Wine...

 

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Inspiring ideas from distant shores
Monday, 28 November 2011

With the summer music festival season fast approaching, here's an activation from oversees that caught the attention of brands and agencies worldwide...        

 

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