In late October, the Taste of New Zealand event provided FLUXX with a great opportunity to showcase the best in experiential activation to locals and RWC visitors to the country. We activated for a number of client brands, including Kim Crawford and The People's Wine. Our new 'white-label' mobile bar was also on display at the event, showcasing Foster's and Treasury Wine Estate brands. Check out footage of these activations on our YouTube page.

Once again, our amazing Kim Crawford bar unit provided a focal point for this premium range of wines. While Giappo's unique range of specially developed gelatos - using food and wine infusions - ensured Kim Crawford's tasting tent was one of the busiest at the event.

The most talked about activation at Taste of NZ came from The People's Wine tent, where thousands of people took the opportunity to design their own label and win a year's supply of The People's Wine. Queues gathered and wine flowed, as the huge throng of creativity took over the tent. An unprecedented high standard of label entries drew onlookers in for the duration of the event and beyond as people took to social media to judge and discuss the activation. The finalists and winners can be seen at The People's Wine Facebook page.