It's been a crazy start to the summer at FLUXX with brand activations at music festivals across the country. Our ears are still ringing from a weekend of activity at Laneway festival in Auckland and Raggamuffin in Rotorua, where the crowds get bigger, better and more engaging every year.

We took on the mud and won for successful New Year activations at La De Da in Martinborough and Highlife in Matakana. And thankfully the sun came out for the last Big Day Out ever in Auckland, where we helped Motorola Defy bring fans closer to their passion - music!

In the coming weeks, we'll be activating at The Sounds of Summer festival in Devonport, as well as the Christchurch and Auckland Beer festivals.

Aside from the usual festival rush, November and December saw us undertake our largest ever supermarket sampling campaigns for Kim Crawford and The People's Wine. Both brands enjoyed pre-Xmas sales boosts thanks to our highly trained brand ambassadors, who greeted browsing shoppers with delicious food and wine matching samples (courtesy of Delmaine Foods). You can see our crew in action here.

And in other news, we've been selected by Mercury Energy to create a series of themed VIP areas at the upcoming Movies by Moonlight events in Auckland. We'll be rewarding fans and Mercury Energy customers with special treats at these events throughout the summer, so look out for us as you kick back on a pillow for that timeless summer tradition of watching a flick under the stars. Get amongst it by voting for the People's Choice movie - GREASE is the word, we reckon.